Is That What You Call a Sales Funnel? Artwork

Marketing Your Catholic Business

Kristina Brzezinski from Stella Maris Marketing shares her marketing and business strategies so you can realize the vision for your business and best serve all the people your heart desires to serve. Discover how you can grow your business while also growing in virtue. Since 2006, she's been supporting mission-driven brands, and now she wants to share her lessons and knowledge with you. You'll learn about marketing, branding, business strategy, business ethics, and leadership so that you can foster a thriving Catholic culture and economy through your business. Tune in every Tuesday to the Marketing Your Catholic Businesses podcast, where creativity and strategy meet beauty and tradition.

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Marketing Your Catholic Business

Is That What You Call a Sales Funnel?

September 10, 2024 • Kristina Brzezinski • Episode 30

This is a question I received recently, and in this episode, I’ll uncover why I don’t use or talk about sales funnels in my approach to marketing.

Instead, we'll explore a more holistic method centered around the customer journey. I’ll share three major reasons why traditional sales funnels can be problematic, particularly from a Catholic ethical standpoint.

I also explain the five key stages of the customer journey that can lead to long-term, sustainable growth for your business.

If you’re tired of the short-term mindset of sales funnels and want to build meaningful, lasting relationships with your customers, this episode is for you. Let's get started!

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