Marketing Your Catholic Business
Kristina Brzezinski from Stella Maris Marketing shares her marketing and business strategies so you can realize the vision for your business and best serve all the people your heart desires to serve. Discover how you can grow your business while also growing in virtue. Since 2006, she's been supporting mission-driven brands, and now she wants to share her lessons and knowledge with you. You'll learn about marketing, branding, business strategy, business ethics, and leadership so that you can foster a thriving Catholic culture and economy through your business. Tune in every Tuesday to the Marketing Your Catholic Businesses podcast, where creativity and strategy meet beauty and tradition.
Episodes
42 episodes
Networking Secrets: How to Build Genuine Connections
Discover the art of networking in this candid episode. You can expect to hear about my journey from awkward first encounters to becoming a networking enthusiast.I reveal mistakes to avoid, strategies to build authentic connections, and ...
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Episode 41
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19:40
Catholic Entrepreneur - Who Is Supporting You?
We're diving into an essential, yet often overlooked question for Catholic entrepreneurs: Who is supporting you? We'll explore the challenges of feeling isolated in your business journey, identify the key players who can bolster your su...
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Episode 40
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21:27
How to Foster Community
Today, we address the growing sense of loneliness in entrepreneurship and the urgent need for genuine community. Inspired by Gina Bianchini of Mighty Networks, we emphasize the importance of relationships in building resilient busi...
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Episode 39
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27:03
Navigating the Evolution of Your Branding and Marketing
Let's talk about navigating a business's challenging and evolving aspects of branding and marketing. Discomfort often accompanies this phase, but in this episode, you will receive encouragement, solutions, and actionable steps to e...
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Episode 38
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26:52
Looking for Community? Start here!
Today, we explore the crucial role that community plays in the success of Catholic entrepreneurs. As we reflect on the Communion of Saints, we're reminded of our divine call to live and work in relationship with others. We'll un...
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Episode 37
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22:29
Embracing Entrepreneurial Leading, Thinking and Living
Join us as we explore critical skills and virtues for entrepreneurial growth, such as flexibility, effective questioning, and leveraging the power of community. We'll discuss consistent action, the entrepreneur's mindset, viewing de...
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Episode 36
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44:44
The Alternative to High-pressure Sales Tactics - It's more effective, too!
Today, we'll explore ethical and effective sales strategies that stand in contrast to high-pressure tactics. We'll dive into Daniel Pink's new ABCs of sales and learn how these principles harmonize with Catholic values, enhancing c...
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Episode 35
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44:06
Why People are Still Buying High-Ticket Items in this Economy
Let's examine why high-ticket items remain popular in uncertain economic times. High-pressure sales tactics are increasingly ineffective, especially among Catholic consumers who value authenticity and relationships. We'...
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Episode 34
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38:03
The Real Purpose of Marketing and 17 Ways to Accomplish It
In this episode, you'll learn the true essence of marketing, with sales being a natural result. Whether you're new or seasoned in business, discover actionable strategies beyond social media to connect with your audience. We loo...
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Episode 33
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22:49
"Business is hard!" - Or is it Actually Fun and Exciting?
Today, we're tackling why business often seems hard and how it can actually be fun and fulfilling. We'll explore overcoming isolation, avoiding overcommitment, and staying focused.Discover how virtues like magnanimity and perseverance c...
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Episode 32
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31:07
Do You Have Fears Around Scarcity and Pricing?
In this episode, we're diving deep into the scarcity mindset that affects many business owners. Kristina unpacks how fears around time, knowledge, experience, and even credentials can lead to misconceptions and hesitations in pricing.
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Episode 31
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38:08
Is That What You Call a Sales Funnel?
This is a question I received recently, and in this episode, I’ll uncover why I don’t use or talk about sales funnels in my approach to marketing. Instead, we'll explore a more holistic method centered around the customer journey. ...
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Episode 30
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22:36
Marketing, Movements and Memberships
Have you heard the advice, “If you want to make lots of money/grow your business, start a movement!”? It sounds like solid business advice, but is it really? In this episode, Kristina examines the pros and cons of “starting a movem...
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Episode 29
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36:20
What's the Difference Between Being Mission and Profit Driven?
Do you have a Mission Driven or a Profit Driven Business? In this episode, we explore the difference between the two.Kristina begins by highlighting the importance of picking a lane and the potential consequences of wavering between the...
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Episode 28
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25:54
Getting Back to Marketing Basics
Let's get back to marketing basics! Kristina addresses common misconceptions about marketing and shares insights from non-marketers on their perceptions of art, creativity, and marketing.We look at the purpose of marketing and how this ...
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Episode 27
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18:10
Despise Creating Content to Nurture Leads? Here's Help!
Do you despise content creation? Well, this episode addresses the challenges business owners face in content creation and provides valuable tips on a more effective approach. Kristina unpacks the concept of nurturing leads and emphasize...
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Episode 26
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21:54
Why Does Branding Matter for Your Success?
In this episode, we're diving into branding and its crucial role in your business success. Kristina takes you on a journey through the world of branding, from demystifying its complexity to understanding its pivotal impact on att...
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Episode 25
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18:48
How Entrepreneurship Can Drive Self-Discovery and Personal Growth
Let's explore the powerful connection between entrepreneurship and personal growth. Today, Kristina looks at the challenges and rewards of starting and growing a business, sharing her insights on how it can lead to self-discovery and th...
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Episode 24
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22:27
What Can Courageous St. Athanasius Teach Us About Business
In this episode, we hear the story of Saint Athanasius and how his persistence, integrity, and courage can offer inspiration for Catholic business owners. Kristina shares insights on the detrimental effects of extreme competitive en...
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Episode 23
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34:15
How You Can Save Your Business from Perfectionism
Kristina delves into the topic of perfectionism and how it can impact entrepreneurs and business owners. She shares her struggles with perfectionism and highlights its negative effects on projects, products, and businesses. Kris...
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Episode 22
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27:58
Picking Your Niche & Fitting it Under One Umbrella
In this episode, Kristina discusses the challenges of picking a niche and fitting it under one umbrella. She emphasizes the importance of aligning the desire in your heart with what people are willing to pay for, debunking common nic...
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Episode 21
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23:26
Top 10 Social Trends for Mission-Driven Catholic Brands Part 2
In Part 2 of this series, we explore the remaining social trends affecting mission-driven Catholic brands. We also delve into the spiritual component of addressing these issues.Whether you are an overtly Catholic company or one with ali...
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Episode 20
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36:19
Top 10 Social Trends for Mission-Driven Catholic Brands Part 1
In this episode, we explore opportunities for greater storytelling, PR opportunities and more, by tapping into social trends that relate directly to your brand’s mission. We also review how tapping into these social tre...
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Episode 19
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18:41
How Can You Effectively Handle Manipulation in Marketing?
Manipulation in marketing seems to be an ever-present challenge, but in this episode, you’ll learn how you can easily avoid it by following certain time-tested principles from the Church as well as learning of a great alternative. &...
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Episode 18
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26:47
Could You Be Making These Easy Marketing Mistakes? Part Two
This is a continuation of last’s week’s episode, where we explore the common easy marketing mistakes that many Catholic business owners make, but could easily avoid. We’ll explore common sources of frustration working w...
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Episode 17
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23:31